This is Public Persona Privé

Your Brand:  Exactly like no one else’s.
(Where one month will change EVERYTHING)

(Re)imagine your brand - from head-to-footnote, top to bottom-line.

Privé is the symbiosis of strategy, story, and style.

It's the very thing you need to alter your trajectory,  increase impact, and uplevel your status within your industry; the thing you need to get noticed in exactly the ways you want.  

It's time to play to your level. 

 You already know that your brand is comprised of far more than just a logo, a color palette, and a website...

You already know that it’s really all about the the intentional choices and decisions that are made behind the scenes...

You already know that you need to establish a strategic brand foundation + crystal clear plan-of-action.

But when you are the face of your business -  When you're ready to take your business and brand new level - or are considering a  new direction - or even a complete about-face –  the idea alone can be quite overwhelming - 

+ Which way do I take things?
+ Will this "stick"?
+ How am I going to pull this off?
+ Will this help me to be able to charge more?
+ What about new photos? A logo?
+ Where the heck do I even start?

(Over)analysis paralysis sets in...

And so you stay right where you are – and so does your business. 

Simply put

You're too close to your business to be able to see your brand objectively.

But that's exactly why I'm here. 

This is Privé

This is your brand’s private think-tank that’ll spark the evolution of your business's direction +  culminate in a clear, cohesive + creative brand foundation that's built solidly on strategy.

Within this unique, highly collaborative process, we work together to look at each area of your business and brand piece by piece, stripping down your existing brand to uncover the core elements that’ll elevate you head, shoulders, and stilettos above the competition...

+ We’ll work to cohesively connect the dots between who you are, your story, what you do or sell, and where you'd like to take your business next.

+ We'll face-down blind spots,  look for new opportunities - and seek out and what makes you— as a person, business and brand— distinctively different.  

+ We’ll work to (re)examine your customers, observe your competitive landscape, and highlight what authentically sets you apart.  

+ We'll nail down, articulate, and curate all the details of your unique brand - and make sure you're telling a story worth retelling.
 

Together, we'll create a completely cohesive, authentic, wildly creative + sustainable brand foundation –

One that reflects the most unique, compelling aspects of who you are, amplifies and packages them together in a way that creatively communicates - who you are, what you do best, and why you're so distinctive in a way that engages and captivates your audience...

Visually. Verbally. Viscerally.

When you have that, you're finally ready for that next level.
You feel fully expressed. 
You naturally stand out from that sea-of-same.
You make your prospects' decision to say "yes" SO much easier. 

And you make YOUR job - as a marketer so much easier. 

The Process - Because Process Makes Perfect

I approach (re)brands as I would a major advertising campaign. 

The goal is to create a unique and ownable brand that is carefully considered and consistent across each facet and touchpoint of your brand. My "signature" is the creation of a unique-to-you conceptual throughline or “hook” that not only unites and informs each and every creative and visual decision (even well beyond implementation) but it also makes you that much more memorable in the eyes of those that matter most - your customers.

I might be a multidisciplinary creative who has extensive experience across countless mediums, but I know the importance of building a rock-solid foundation for you and your brand.  Ultimately, it’s all about co-building - you + me creating your brand together.  Because when you’ve had your hands on every part of the brand-building process, you can really own your brand and understand it as an extension of who you are and what you want to accomplish.

After all, your job as a marketer is never really over.

Once you launch your new brand, your job as your own brand guardian is just beginning.  

When you learn the ins and outs of how everything works and runs, you can make intelligent, informed decisions moving forward—decisions that’ll help your brand grow. In other words, you’ll be learning all the inner workings of the (re)branding process from a skilled, knowledgeable pro who’ll help you—and your business—wildly succeed.

Here's how we'll make it happen

This where methodical meets  marketing intuition. Since I never use a one size fits all approach, I can meet you where you are, tailoring my process + services to provide the exact brand-building experience that  you need. The strategies we use are gleaned from the processes used by big brands (that take over 6 month, lots of dollar signs, and often 6 trailing zeros to create), but have been refined and tailored to smaller, personality-driven businesses -  like yours. Each phase of our work together builds seamlessly on the next, until you have one completely custom, perfectly-honed, cohesive brand on your hands.
 

How it looks

THE DELIVERABLES

Meet your Brand Dossier.

Our work during Privé culminates in a business, brand + creative brief I call your Brand Dossier that serves as both a cohesive brand foundation and creative lens through which you’ll be able to construct the tangible pieces of your new brand’s identity.  

The Dossier helps to  inform and unite all design, photography, messaging, and copy decisions to ensure consistency across all of your brand’s touchpoints - even well beyond our work together, and ensures that no detail is lost in translation.

In other words, the Dossier’s primary purpose is to pre-define and curate your brand’s strategic, creative, and design direction - before you invest in things like copywriting, design and photography. This protects your investment and ensures that no decisions are left to chance (or bad taste).

THE DOSSIER INCLUDES:

and of course - Your Creative Direction

Implementation Recommendations + Direction

I also include notes and visual for your Copywriter, Photographer, and Designer to help guide them through implementation and ensure that nothing gets lost in translation -  as well as am able to provide recommendations to help bring your brand to life should you wish to work with someone from my private network of talent. 

We also create a high level overview of your website (page by page) to help guide your content gathering.

Complimentary video recorded walkthrough of the Dossier for your team.

As a courtesy, I also offer video recorded walkthrough of the dossier for your team -  to ensure that they start off on the right foot as they begin to implement your brand. 

I additionally often include more targeted recommendations and additional ideas tailored to you and where you're headed. This often includes marketing campaign ideation, launch campaign ideation,  an initial content outline for your website. 

The Options

I currently offer four versions of Privé based on your needs and desired deliverables.
 

Option No. 1
Privé with Dossier

$5,000 USD
(payment plans available upon request)

Option No. 2
Privé with Dossier +  Photoshoot Prep + Styling

This includes full 2 hour photoshoot planning session to create a shotlist for your photographer, suggested pose + tone for each shot,  formalized selection of up-to four shoppable head-to-toe looks for your shoot + suggestions for key props.
*Please note that this extends the total timeline of Privé by approximately 2 weeks. 

$6,250 USD

*Additional consulting and/or Creative Direction sessions are charged at a preferred rate of $250/hour