This is Privé

Evolve Your Brand | Elevate Your Image | Expand your Influence

Where just 6 weeks will change everything.

Create an elevated, cohesive, sustainable Brand Platform –

One that crystallizes and communicates the most unique and compelling aspects of who you are and what you do best and codifies them into a compelling expression that will captivate your audience:

Visually. Verbally. Viscerally.

Your brand is HOW you express who you are and what you uniquely offer to the world…

But in order to communicate your special blend of je ne sais quoi through your verbiage and visuals, you need to see it clearly: first.

And in order to see it clearly, you need a mirror:

One that can reflect back who you truly are…

And illuminate what makes you (and what you do) unlike any other…

So that you can confidently, unapologetically own it.

I just so happen to be that mirror (and more).

I partner with creative, multi-passionate, purpose-fueled professionals who are ready to ascend to their next level of leadership.

They’re ready.to show up in a more authentic and amplified way so they can clearly, confidently and compellingly share their mission, message (and magic) with the world.

They’re ready to go all-in with an expert by their side to curate a powerful brand presence that is a true reflection of their essence, expertise and vision - all in a way that positions them uniquely in their space.

Privé seamlessly combines deep-diving reflection, business + brand strategy, creative + art direction, and guidance to give you everything you need to establish an unfogettable/ uplevelled brand presence.

Within this intimate, co-creative container, we work to sift through the seemingly-disparate puzzle pieces and parts of who you are, what you do best, who you serve, and where you’re headed next – and we’ll work to:

• Envision the next level of your business to create a brand that will scale strategically from where you are today and catapulting it (and you) into your desired future.
  

• Mindfully distill and define the details of your identity so that you can finally see and share who you are and what you bring to the table - clearly, concisely, and with conviction.
  

• Identify what makes you incredibly unique so that you can own your unique value and further distinguish yourself from others in your space.
  

• Originate a big idea, core concept, or throughline that can help to seamlessly synthesize the multiple parts of your brand - bringing unparalleled cohesion and clarity to your presence.
  

• Determine how to beautifully and effectively translate your uplevelled identity across your digital presence -
  visually, verbally (and viscerally) so that it clearly captures your essence, communicates your message, and tells your story.

Our unified goal is to create a powerful presence that dimensionalizes you in the digital realm…

A presence that is so palpable, you’ll practically leap off the screen –  into the hearts and minds of your ideal clientele.

The Deliverable

Our work together culminates in a comprehensive deliverable that you can take to your creative team of choice to bring your new brand to life as well as to serve as your brand’s “north star” as your business evolves: Your Brand Dossier.

The Dossier serves as your Brand Platform: A singular document that crystallizes and codifies all of your important details and distinctions. It serves as the foundational identity, strategy and creative lens that will subsequently inform and unite all business, marketing, design, photography, messaging, and copy decisions to ensure consistency across all of your brand’s touchpoints now and WELL into the future.  

It also serves as a comprehensive, detailed Creative Brief for your designer, copywriter, photographer- helping guide them on how to bring your brand to life and ensuring no details get lost in translation throughout the process.  This portion of the document includes details around your verbal identity, a lexicon of playful on-brand phrases and words, and a visual mood board that captures the look and feel of your new brand as well as specific direction for details like:

• What your logo should look like

• What colors should comprise your palette

• What fonts to focus on

• What your photography should look/feel/ emphasize

  …And because you are the face of your brand, how your personal style can align so that you can wear your brand on your sleeve (literally)

The Format:

Privé

1- The Primer

Our journey begins with an in-depth questionnaire-meets-workbook. This invaluable compendium of self-guided questions and exercises is designed to delve deep into the depths of you, your business, and brand - stripping down your existing brand and uncovering those core elements that’ll elevate you miles (and millions) above the rest.  

Not only is it designed to help me immerse myself in your business but more importantly it's designed to help you unpack your brand and business in an effort to see it from a 10k-foot-vantage-point to rethink and refine in preparation for the process ahead.  

2- The Brand Co-Development Sessions:

Over the period of 8 weeks, we’ll meet 6 times for 75-90 minutes each session to collectively work through your brand layer-by-layer. We’ll take things apart, re-examine them in a new light and then work to put them (back) together again in a new, unique, and compelling way - one that infuses your brand into your business and visa-versa to create that airtight consistency as we work to position you to stand out in your space.

Our overarching goal is to take your hard-won expertise, personality, vision, voice and unique value, and package them in a compelling, fresh, and distinctive way - laying a solid, up-leveled foundation for your brand.

3- Between Sessions

Between sessions, we’ll work independently behind the scenes. I’ll be working to construct the contents of your Dossier along the way as well as will be working to originate an original Creative and Art Direction on your behalf.

On your end, I might invite you to delve a bit deeper into aspects of your brand identity - such as your offerings or ideal client overview so that the final Dossier is the truest reflection of you and your business.

I am also available for any support, feedback, questions that you might need along the way.

4- IMPLEMENTATION RecommendationS:

Whether you plan to bring your revitalized brand to life on your own or with the help of specialists such as designers, copywriters, photographers - I can make recommendations on how to implement in a way that aligns with your needs and budget - as well as am able to make creative team recommendations according to your brand's visual language, voice, web platform.

THE Investment

The investment for Privé is $10k (USD)

Payment Options:

While pay in full is always ideal, we are also able to break this amount down into two or three payment installments.