Your Public Persona is your essence and how that comes across to the world – As a business. As a person. As a brand. It’s that unique-to you combination of who you are, what you do,  and how you deliver it like no one else can -
It's your spirit, your style, story, and how the heck you share it.  Think:  Message. Design. Photography. Identity. Copy. 

But -  before you can dive head over heels into creating or uplevelling the outward-facing expression of your brand, and before you can truly turn heads and take names (read: waitlists)  – you need to have a crystal clear understanding of who you’re becoming – as a human and as a business so that your brand can serve as a powerful catalyst, strategically designed to help you to achieve your desired outcome (and beyond).