The SYMBIOSIS OF SELF-REFLECTION, STRATEGY, STORY + STYLE

You are the face of your brand,
the heartbeat of your business – 

…The one-of-a-kind individual who possesses a unique combination of gifts, insights, experiences, passions, and skills to share…

And for you, the motivation for the work that you do in the world isn’t so much about living life on “your terms”/ lifestyle or a means to make money – instead, it’s about making a meaningful difference, a mark, a lasting legacy in your wake.

Living your purpose. using your gifts for good.

And while deep down, you do recognize your uniqueness and excellence – narrowing in on what IT actually is continues to elude you.

Note: it IS about uniqueness . UVP

but it’s also about identifying the big idea “What is my thing” - how to define the thing that you do, describe it in a way that makes sense.

But it’s also about defining it (without a dissertation)

which of these do they really struggle with? which do I like helping with most?

• clearly defining what it is that you’re feeling called to create, build, innovate feels like you’re being asked to put together an intricate puzzle for which you don’t have the big picture on the box / scavenger hunt.

• while you do recognize your excellence / know that you’re amazing at what you currently do or offer…

  • you feel like something is missing the mark -

  • struggle to identify or define what it is that you ACTUALLY uniquely offer —— see chat gpt for unique value proposition / BIG IDEA.

rephrase but this feels clear I think – You might recognize your excellence - but what makes you unique (or how to talk about it anyway) may elude you.

or you may simply struggle to express them.

_____

This is PUBLIC PERSONA STUDIO

Since 2012, we've been a driving force behind countless personal brands in the online space –  ensuring they find that unmistakable essence that sets them apart in their industry while captivating their ideal audience with a resounding relevance.

Since 2012, we’ve been focused on helping Coaches, Creatives, and Changemakers reimagine and refine how they show up and showcase what they do best…

Helping to clarify, crystallize and communicate

Helping them effectively package, position and present…

Crystallizing / Capturing and communicates their one-of-a-kind expertise, personalities, gifts, and stories

Codifying it all into distinct digital presence that truly reflects their individuality and the impact they know they’re here to make.

Positioning them as the most obvious, must-have, go-to choice

Visually. Verbally. Viscerally.

for their best-fit potential clients & customers.

But first, you should know that

Reimagining one’s brand isn’t just a means to an end –  at least, not how we’ve come to approach it over the years anyway…

Instead, it’s a transformative journey.

It offers a rare opportunity to reconnect with who you truly are, what you want, what you do best – to realign with your values, desires. To rediscover the unique facets that make you who are, and to uncover the specifics around your unique genius and expertise -

Empowering you to design and create your next iteration, construct your next chapter –  with focused intention, remaining rooted in what matters most.

This is important to ensure that you are showing up powerfully, purposefully and authentically - but also so that you can cultivate a next level identity that is rooted in authenticity.

Because it is only from this clarity and strengthened sense of self,  that you’re able to re-emerge as a fuller, truer expression of you.

re-emerge with clarity, focus direction, and confidence

A means to evolve your personal and professional identity - not just your brand identity.

A means of Reintroducing yourself: to yourself and to the world 

Before you can leap into crafting or elevating your brand's outward expression…

Before you can captivate and command attention,

you must first grasp who you ARE and who you are becoming - both as an individual and as a business.

This clarity will not only ensure that your reimagined brand feels like a true reflection of YOU - but it will also empower your brand to serve as a potent catalyst, precisely engineered to propel you towards your desired outcome and beyond.

Let’s create from within - instead of from what’s in.

And just in case you’re wondering - people can most certainly sense and feel this authenticity and congruence radiating from your presence - giving you dimension in the digital realm. 

The result is a brand that feels like a true expression of you…

A message that precedes you, an identity that echoes strategically, and a presence that speaks on your behalf…

Creatively. Cohesively. Congruently.

Not about trying to brand ourselves as who we think will be more appealing - rather it’s about showing up as our real selves.

Digging deep, Clearing away everything that’s keeping the real you from shining through.

— (from Jamie Jenson) All we need to do is go for a fun little mining adventure to find it. And wouldn’t you know it? This is my favorite kind of adventure. (I’ll even pack snacks.)

You: Fully Expressed – from header to footnote, cute top to bottom-line.

This is what we’re able to help you with (and what we do best)

Know thyself:
get clear on who you are, what you want, what you’re (uniquely) great at.

uncover your edge -
pinpoint what sets you and your approach apart in your industry/space - and empowering effectively communicate the unique value and importance of what you provide.

develop the core concept behind your brand, finding the golden thread that ties the elements of your messaging together.

confidently express your brand visually

directions on how to best execute your reimagined brand vision exactly as you intend it.