Brand Strategy

Whether you’re looking for a total rebrand, a brand from scratch, or just a little refresh, this is where we always start. First things first?  We work with you and your team to dive into the core of what you do, where you’re at, and where you want to head next, so you can take that knowledge and share it with your team, followers, customers, and fans.

We get our hands dirty & get to know you. We might be branding experts, but afterall, you’re an expert on your business.  

The Details:

This is where get up close and personal, fully immersing ourselves in the market, your brand, your products, all while getting to know your vision, goals, and objectives.

But this isn’t just for us—it’s for you, as well—to unpack your brand and business in an effort to see it from a 10k foot vantage point. There comes a time to take stock, to determine what needs to stay or go, and to look at your business and brand from each angle in preparation for the process ahead.  With our comprehensive Brand Primer, you’ll be efficiently and expertly guided as you think (and rethink) through every element of your brand while we’re doing our own work behind the scenes.
 

Next we’ll meet (via video conference, or in-person)  for several sessions as we dig deeper and dissect your brand from head to footnote and top to bottom line.
 

It’s all about looking at your competitors, your target customers, and identifying the potential to reposition you or fill a gap in your market. Where are you missing the mark? Are there any blind spots hiding? We’ll find them.

The DeliverablE 

Gear up for your beautiful & bold Brand Strategy Brief, where we outline our findings and identify the areas that need our attention (be that deep work or a simple polish).  It’s your roadmap to success, marking where you are now, where you’re headed, and which steps we need to prioritize to get started.

HERE'S WHAT IT LOOKS LIKE.

✓ Video-based or "in-persona" consulting sessions

✓ Collaborative brainstorming

✓ Private Workshops

✓ 3-phase process that takes 1-2 months

✓ Combination of self-led exercises and collaborative work

✓ Behind-the-scenes research

✓ Ample pencil pushing (on our end)

✓ Each phase builds on the next

Detail 3

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